Designers Common Sense Book

US $1300

Concord, California, United States
Oct 30th

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Barbara Ganim North Lights Books, 1995 - Art - 208 pages It's time for you to go freelance, and Barbara Ganim is here to teach you all the nuts-and-bolts of business. You'll learn practices they didn't mention in art school - practices that will mean the difference between squeaking by and enjoying a successful career as your own boss. Ganim helps you through those initial insecurities of setting up shop and shows you how to map your way through the maze of business concerns: networking, pricing, self-promotion and keeping records. With her advice, you'll be able to set and meet long-term goals for yourself and your business, whether you want to remain a one-person shop or expand and become the head of your own advertising agency. In this guide, you'll learn about loans and alternative forms of financing for your business; the latest tax information; organizing your work space for maximum efficiency; computer hardware and software; preparing electronic mechanicals; getting the most out of your computer; solving and preventing production problems; collaborating with and hiring other creative professionals; working with an accountant; recession-fighting business strategies and setting up a retirement plan that works for you. Icons throughout the book make it easy for you to locate special tips, important warnings and time-saving techniques. You'll discover sidebars that discuss particular business problems, and you'll also find instructions for setting up a one-year promotion plan for your business; a step-by-step guideline for managing projects from start to finish with minimum hassle; checklists for successful portfolio reviews and presentations and ready-to-use business forms that will help you make your operation more organized and efficient, as well as detailed instructions on how to use them. You've got the style. Now get the business savvy. Grab this book and start the freelance design career you've been dreaming about!