How To Design Trademarks & Logos

US $16.89

  • Merritt Island, Florida, United States
  • Jan 30th
A well-designed logo can make a company...a poorly-designed logo can break it. A graphic designer is vital for success through corporate symbols. This book teaches the skills needed to insure creative and financial rewards. The step-by-step process starts with conceptualization, idea editing and refinement, then continues through product placement, strategy development and even the legalities in the marketplace. Case studies, with actual logos and trademarks, examine high-profile logos such as Coca-Cola and Mercedes. 144 glossy pages with black-and-white and varnished color photographs and illustrations throughout. Black linen hardcover with silver lettering. Weighs 25 ounces. Full-color varnished dustcover. 9" x 9" x 7" By John Murphy & Michael Rowe. US copyright 1988. ISBN 0-89134-243-5 Original owner. From air-conditioned smoke-free home. FREE SHIPPING to USA.

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